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Crowds at the inaugural Motherland Samoa festival in 2023
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Motherland Samoa 2023: You Just Had to Be There

A year on from the first Motherland Samoa festival — a sold-out, record-breaking night in Samoa and a lineup that brought the diaspora home.

About a year ago, in June 2023, the heart of the Pacific, beautiful Samoa, made history by hosting the first-ever Motherland Samoa music festival, brought to life by PacifiCast.

PacifiCast presented Motherland Samoa as a cultural music festival celebrating Pacific heritage and reconnecting communities with their Samoan roots. This landmark event took place on June 3, just two days after Samoa's 61st Independence Day. Despite the rain, nearly 10,000 people gathered to celebrate at the inaugural Motherland Samoa festival, marking the highlight of Samoa's 2023 music and social calendar.

In a nation of just over 200,000 people, drawing a crowd of over 11,000 was a record-breaking achievement, with tickets completely sold out well before the event.

“This festival was built from the heart to serve both our Pasifika community and our extremely talented artists.” — Julius Tuigamala, founder of PacifiCast

The Motherland Samoa lineup featured an impressive array of artists, including Fiji, J Boog, HP Boyz, Lisi, Savage, DJ Noiz, Kennyon Brown, Tomorrow People, Bina Butta, Wayno, Lani Alo, DJ Tikelz, DJ 651, Donell Lewis, Mautaotasi & Matalenaa, Pacific Love Band, Rellek Brown, Tree, Zipso, DJ Kayoz, and DJ Wreckah. The event was hosted by Dr. Tua.

“We are extremely proud to see the successful outcome of the inaugural Motherland Samoa Festival. Witnessing the event unfold and the overwhelming response of the young people, who were able to experience a world-class event in their own backyard, has filled our hearts with pride and satisfaction.” — Tana Tupa'i, Festival Director

This was an experience you just had to be there for. Follow @pacificast on social media to stay up to date with their work. Cheehoo!

Images provided by the featured individuals or sourced from their public social media profiles and online platforms. All rights remain with the original creators. Originally published in PMN+ Magazine, June 2024 (Vol. 1 No. 2).