Siaosi steps into the room with the same calm command he brings to every stage, part artist, part entrepreneur, ALL heart. His evolution is loud, but his confidence is quiet. And when he starts talking about Otai Beer, you feel the shift immediately. This isn’t just a side hustle. It’s a cultural mission.
“I kept seeing these big companies using our words; Hawaiian, Fijian, Tahitian and none of them were Polynesian. That didn’t sit right with me.”
So he built something that did.
Commissioning Tongan artist Luca Tu’avao Walton, to create the Otai Beer logo was important as Siaosi was committed to ensuring the brand rooted in identity. The label features a Polynesian mermaid, patterns that feel like home, and imagery that actually looks like the people it represents.
“Everything he creates looks like us,” Siaosi says. “That mattered.”
Otai Beer isn’t just a drink, it’s a reclamation. A reminder that Pacific Islanders deserve ownership in every lane, even the ones nobody expects them to enter.
The Culture in Every Pour
Ask Siaosi where the inspiration comes from, and he doesn’t hesitate. “Man, it’s everything—family hangouts, BBQs, holidays. I wanted something I’d drink, something I could picture in our spaces.” It’s the same energy that fuels his music: authenticity, community, and a deep responsibility to represent his people with intention.
Music × Entrepreneurship = Momentum
While most artists struggle to balance the grind, Siaosi found a way to make both worlds feed each other.
“At the Holo Holo festivals, everyone’s selling shirts and hats,” he says. “But everybody’s walking around with a beer. So I thought, ‘why not mine?”
He wasn’t fully prepared, but he took the shot anyway.
“Either I do it now or it never happens.”
That leap turned Otai Beer Co. into a brand that moves with the music, not beside it. “Everything we’re doing goes hand in hand,” he says. “The music and the beer are building each other.”
The Sound of the Next Era
Musically, Siaosi is stepping into a new chapter; one shaped by R&B roots, reggae bloodlines, and the legends who molded him. Working with producers like Iz Seumanu (Iznessbeats) and Calvin Canha (Drumwise), he’s finally found the balance he’s been chasing.
“For years I struggled to blend R&B and reggae. With these guys, I found the medium.”
His upcoming project reflects both sides of his upbringing, Southern California and Hawai‘i, two homes that shaped one voice. He’s also linking with new collaborators, including Sanga Locco, a longtime established artist in his own right.
Legacy in Motion
When the conversation turns to the future, Siaosi’s vision is crystal clear.
“I see Otai being the Polynesian version of a Blue Moon,” he says. “A staple.”
But the dream is bigger than beer. Bigger than music. It’s about opening doors for the next generation.
“These two things, this album and this beer, they’ll open doors. I want young Pasifika artists to see this and know they can kick down any door.”
And if he could talk to his younger self or any Pacific Islander kid dreaming big, his message is simple:
“No dream is too far-fetched. Put your heart into it. Don’t be afraid to leap. Keep moving like the world moves.”
Siaosi isn’t just building a brand. He isn’t just crafting a new sound. He’s carving out space for himself, for his people, and for the generations coming behind him.
Bold. Intentional. Unapologetically for the culture.
Images provided by the featured individuals or sourced from their public social media profiles and online platforms. All rights remain with the original creators. Originally published in PMN+ Magazine, January 2026 (Vol. 3 No. 1).
January 2026 · Digital Magazine
