As we step into a new year, many of us are filled with hope, energy, and determination to make this one our best yet. There’s something about a fresh start that ignites our inner drive, and few people embody this spirit better than Coach V, also known as Viliami Tuivai.
From his humble beginnings in Tonga to his influential role as a coach, speaker, and mentor in the United States, Coach V’s journey is one of perseverance, purpose, and passion.
Born in Tonga in 1975, Coach V immigrated to the United States in 1979, settling first in Pennsylvania and Washington, D.C., before his family made their way to Pomona, California, in 1985. Growing up, he was a student-athlete, excelling in basketball, track, and football. However, his path was anything but linear. At 23, he walked onto the UC Davis football team as a sophomore, determined to set his life on track. This turning point became a defining chapter in his story.
“UC Davis changed my life,” he reflects. Not only did he start for two years, but he also graduated in 2002, setting the stage for a career that would take him to Boise State and beyond. It was there, while engaging with local corporations and speaking opportunities, that he discovered his calling.
By 2007, he had transitioned into professional speaking— a journey that began organically and has since transformed into a life of global impact. Today, Coach V lives in Elk Grove, California, with his wife and two children, continuing to inspire individuals and organizations around the world.
Unlocking the Secrets to Success
What sets successful people apart from those who struggle to achieve their goals? According to Coach V, the answer lies in empowerment and strategy.
“Many people fail to grant themselves the permission and authority to pursue what they want in life,” he explains. Success, he emphasizes, requires more than ambition; it demands a plan. “The successful don’t shoot from the hip. They have objectives, goals, and a calendar that aligns with their vision.”
Coach V also highlights the importance of relationships. “There is money in the transaction, but wealth in the relationships,” he shares. High achievers understand the value of connection and community, operating at their peak in mindset, emotional intelligence, daily routines, and communication. These qualities, he notes, are universal across industries and essential for achieving both financial success and life fulfillment.
Harnessing the Power of the New Year
For Coach V, the New Year represents a unique opportunity to reset and refocus.
“New beginnings require an end to something.”
He often speaks of “addition by subtraction,” encouraging individuals to let go of what no longer serves them to make room for what truly matters.
However, he acknowledges the challenges of staying disciplined. Studies show that many people abandon their resolutions within days. “The key is to translate that New Year energy into actionable objectives,” he advises. Success, he explains, is built on habits and strategies that are reflected in your calendar and executed consistently.
Overcoming Setbacks and Embracing Your Power
Failure is inevitable, but it’s how you respond that determines your trajectory.
“I remind my clients of their power by reflecting on how far they’ve come,” Coach V shares. “The odds of being born are 200 trillion to 1. That means you’ve already overcome incredible odds just to be here. You are a champion.” This perspective shift helps his clients realize they possess the talent, ability, and resilience to navigate any obstacle.
Success Without Sacrificing Fulfillment
The pursuit of success often comes with pressure. Coach V’s advice? Embrace it.
“High performers are willing to live with the consequences of failure because they’re doing their best,” he explains. Yet, he stresses the importance of protecting time for what truly matters. “Success doesn’t care about sacrifice. It only cares if you meet the demands. That’s why you must prioritize and re-prioritize according to time, place, and circumstance.”
Celebrating Wins and Building Momentum
Coach V believes in celebrating everything— from small victories to simply waking up each day.
“Gratitude creates synergy, flow, and mana,” he says. By establishing daily habits and routines aligned with your goals, you can build momentum that propels you forward. “It’s not just about work ethic; it’s about work flow. Create a lifestyle that fosters progress and joy every single day.”
Advice for 2025 and Beyond
As we look ahead to 2025, Coach V offers this empowering message:
“You are the key. The author of your story, the artist of your masterpiece, the captain of your ship. Nobody else on this planet is you. That is your gift, your power, and the key to everything.”
With his wisdom and guidance, Coach V reminds us that success is not just about achieving goals; it’s about living a life of purpose, connection, and gratitude. As we embark on this New Year, let’s embrace the lessons of Coach V and make 2025 a year of growth, fulfillment, and transformation.
And don’t forget to save the date, folks! Coach V’s Empowerment to Success Conference is coming up in the new year on Thursday, April 10, in Elk Grove, California. Tickets and more details are available on his website. Be sure to check him out on social media as well— follow @coachviliami to stay updated or to reach out if you need anything or just want to say hi!
Images provided by the featured individuals or sourced from their public social media profiles and online platforms. All rights remain with the original creators. Originally published in PMN+ Magazine, January 2025 (Vol. 2 No. 1).
January 2025 · Digital Magazine
